We’ve gathered answers for the most commonly asked questions in our list below.
Adverts and Promotions
Can you tell me about Weetabix television adverts?
Cereal bowls: Where can I get a Weetabix cereal bowl from?
Really sorry but all our stock of bowls has gone! Thank you for your enquiry.
What were the names of the Weetabix Neet Weet Gang?
The loveable characters were called Bixie, Dunk, Brains, Brian and Crunch.
They appeared on Weetabix packs, supporting many of our special offers, and in television adverts from March 1982 until their final screening was aired in November 1989.
Click here to see a poster of the Neet Weet Gang
Allergy & Special Diet
Which of your products are suitable for a Halal diet?
Please refer to our lists of suitability for vegetarian and vegan diets.
Where whey powder is used as an ingredient, it is appropriate for vegetarians.
Where products contain a flavour it may be on an alcohol carrier, albeit at low level or alcohol may have been used in the manufacture of the flavour.
Any flavour/flavouring will be detailed in ingredients lists.
You may also wish to contact your religious leader for verification of suitability of these products.
Which of your products are soya free?
Which of your products are suitable for a Coeliac diet?
All our products contain gluten from either wheat, barley or oats. Click here for a full list of our products.
Our oat based breakfast cereal, Ready brek may be suitable for some Coeliacs depending on their tolerance to oats.
Ready brek hot oat cereals do not contain any wheat or barley ingredients.
Oatibix biscuits and Oatibix Flakes are wheat ingredient free but they contain malted barley extract and are produced on a line on which Weetabix and other wheat based flakes are made. Of course, the lines are cleaned thoroughly between production runs.
Weetabix Oaty Bars contain wheat, oat and barley.
If you want to enjoy the benefit of oats we recommend you discuss this fully with your GP or dietician before doing so. This is because some coeliacs, and others with wheat intolerance, may be sensitive to pure oats. In addition, all oat products can contain small quantities of other grains such as wheat and/or barley.
Click here to see the Oatibix range.
Click here to see the Ready brek product range.
Visit the Coeliac UK website.
Which of your products are suitable for a Vegan diet?
Which of your products are suitable for a Vegetarian diet?
Do any of your products contain egg?
Do any of your products contain nuts or peanuts?
Yes and some products are made in factories and on lines where peanuts and nuts are used.
But many of our products are suitable for nut allergy sufferers.
We offer a nut list service to our UK and Republic of Ireland consumers and, if you wish, we can keep you up to date with nut status issues as things change, for example, when new products are introduced. If you would like to receive a copy of the list and register for updates please use the enquiry form to contact our Consumer Services Team.
You can view and download our nut list by clicking here now.
For more information about allergies and food intolerance you may like to visit the Anaphylaxis Campaign website: www.anaphylaxis.org.uk or the Allergy UK website: www.allergyuk.org
Do any of your products contain seafood?
No, none of our products contain seafood, crustaceans or their derivatives.
For more information about allergies and food intolerance you may like to visit the Anaphylaxis Campaign website: www.anaphylaxis.org.uk or the Allergy UK website: www.allergyuk.org
What age can I give Weetabix or Ready brek to my child?
Weetabix, Ready brek and Oatibix are not suitable for infants under six months, and are not produced specifically for infants or young children.
The Department of Health recommends you use mashed up family foods when possible.
Cow's milk is not suitable until 12 months and sugar and salt are not to be added. Ready brek Original contains no added sugar or salt. Weetabix and Oatibix are low in sugar and salt. Each Weetabix biscuit has less than 1g of sugar and only contains 0.05g of salt (1 Weetabix = approx. 19g). Each Oatibix biscuit has less than 1g of sugar and contains 0.07g of salt (1 Oatibix = approx. 24g). Your child will probably eat less than one full Weetabix or Oatibix to begin with. If given once weaning has been established, they should be mixed with the child's usual milk.
If you have any questions about feeding your child, please ask your midwife, health visitor or GP.
You may also like to visit the NHS website for advice on weaning your baby onto solid foods.
I have a wheat intolerance or wheat allergy. Is wheat in all your products?
All our products contain either wheat, barley or oats. Click here for a full list of our products.
Ready brek hot oat cereals do not contain any wheat or barley ingredients.
Oatibix biscuits and Oatibix Flakes are wheat ingredient free but they contain malted barley extract and are produced on a line on which Weetabix and other wheat based flakes are made. Of course, the lines are cleaned thoroughly between production runs.
Weetabix Oaty Bars contain wheat, oat and barley.
If you need to avoid wheat and want to enjoy the benefit of oat based cereals we recommend you discuss this fully with your GP or dietician before doing so. This is because some coeliacs, and others with wheat intolerance, may be sensitive to pure oats. In addition, all oat products can contain small quantities of other grains such as wheat and/or barley.
Click here to see the Oatibix range.
Click here to see the Ready brek product range.
Which of your products are milk/lactose ingredient free?
Corporate & Environment
What are your packaging materials made of?
Most of our cartons are made from card containing 100% recycled paper fibres while some contain at least 90% recycled fibres. Packaging in direct contact with food is made from a variety of different plastic films depending on the product and the required level of protection required to keep it fresh. These are always made from non-recycled materials.
Can your packaging be recycled?
All our packaging now contains on-pack recycling logos to help you identify which parts you can recycle and which are not currently recycled. Our cardboard cartons are widely recycled by local councils as part of their kerbside collection schemes. These are often turned into more cardboard, although some councils compost the cartons instead. At the moment, our plastic materials, such as the inner bags and wrappers for Weetabix biscuits are not recycled by many local councils. We are however, working closely with a number of organisations and our suppliers to improve the recycling of these materials.
You can find out more about recycling in your area by visiting recyclenow which provides useful information to help you recycle your packaging and explains how on-pack recycling logos work.
Do any of your products contain GMOs?
All ingredients supplied to Weetabix Ltd and all products produced by Weetabix Ltd are free of Genetically Modified (GM) material and are not derived from Genetically Modified Organisms (GMOs) as defined in the regulations on GM food and feed ((EC) 1829/2003) and the regulations on traceability and labelling of GMOs and products produced from GMOs ((EC) 1830/2003)
Education & General Interest
How are Weetabix made?
We can't tell you everything of course but you might like to download our lealet called How Weetabix Are Made.
How many Weetabix do you make?
Over 60 million breakfast biscuits are made each week from more than 1,500 tonnes of home grown wheat on 11 production lines.
Wheat for Weetabix is sourced from farmers within a 50 mile radius of our mills in Burton Latimer, in the heart of rural Northamptonshire, England. From here Weetabix are sent all over the world along with many of our other breakfast cereals and cereal bars.
Click to see How Weetabix Are Made
How much wheat does it take to make one Weetabix?
About 365 grains of whole wheat are cooked, flattened into flakes and moulded to make each Weetabix.
Click to see How Weetabix Are Made
Healthy Eating
What is the maximum number of Weetabix I can eat every day?
The key to a healthy diet is balance. No one food provides all the nutrients (food components) you need for health. Therefore, by eating a variety of foods in appropriate amounts you can achieve the balance you need.
Weetabix is an ideal food from a healthy eating point of view as it is low in fat, high in fibre and low in sugar. It provides an excellent breakfast and an ideal snack any time of the day, including bedtime. However, balance is the key, and you can have too much of a good thing. Weetabix is fortified with certain vitamins and minerals and if eaten to excess, then you could be taking in too much of these nutrients.
We would recommend that an adult eats no more than four (4) Weetabix biscuits per day. Taking this amount will leave room for you to eat other foods and have some variety in your diet.
For advice regarding children's intake, please contact your health visitor or GP.
What is wholegrain?
Whole grains are cereal grains such as wheat and oats that contain literally the whole of the grain. The grain consists of three parts: the bran (fibre containing outer layer, the endosperm (starchy middle layer) and the germ (nutrient rich inner layer).
All the breakfast cereals of the Weetabix Food Co. are made with natural wholegrains. These wholegrains provide a valuable source of essential nutrients, vitamins and minerals ensuring that you get the nutritional value of every part of the grain.
Click to see The Goodness of Wholegrain
Which of your products contain Folic Acid?
Folic acid is important for normal cell development and healthy blood. In pregnancy, if levels of folate are low at the time of conception and during the first three months of pregnancy, it can lead to an increased risk of neural tube defects in the foetus.
Good sources of folate include fortified breakfast cereals, leafy green vegetables and orange juice.
Click here to see a list of our products that contain Folic Acid.
Why do you add salt and sugar to your cereals?
Salt and sugar are added to cereals to aid cooking, texture and taste. The salt and sugar levels of our cereals are regularly monitored to make sure only the minimum amounts are used to give the maximum effect.
A two biscuit serving of Weetabix contains one fiftieth of a teaspoon of salt (0.1g), 1.7% of the FSA's suggested daily salt intake.
Each Weetabix contains one hundreth of a teaspoon of salt (0.05g), 0.8% of the FSA's suggested daily salt intake.
A two biscuit serving of Weetabix contains less than half a teaspoon of sugar (1.7g).
Each Weetabix contains less than a fifth of a teaspoon of sugar (0.9g).
Ready brek Original contains no added salt or sugar.
Why fortify cereals?
We produce a range of breakfast cereals, bars and drinks to suit our varied customer's needs.
Where we fortify products it makes a valuable contribution to our vitamin and mineral intake.
Does Ready brek have to be cooked?
Ready brek can be mixed with cold milk or water and eaten straight away. We would, however, recommend you follow the preparation instructions printed on the pack so you can enjoy Ready brek at it's best. The product may not thicken using cold liquid. Once prepared, Ready brek should be eaten straight away.
Click here to see the Ready brek product range.
Diet Sheet: How can I get a copy of the Weetabix diet sheet?
The Right Weight Fibre Diet is based on the latest health guidelines and recommendations. It is suitable for the majority of people who want and need to lose weight safely and healthily. Click here to download or use the enquiry form to request a copy of the latest version of the Right Weight Fibre Diet sheet.
Do nutrition figures include added milk?
No. Our nutritional labelling on packs, and here on our website, do not include any added milk. We only show the nutritional values for the product itself.
If you have a specific enquiry, please contact us by completing the enquiry form.
Product Availability
Can I buy Weetabix products online for delivery outside the UK?
We don’t have our own online outlet but many of our products are available via British goods websites such as www.britsuperstore.com.
I can’t find one of your products. Can you help?
We are sorry you have had difficulty finding our products.
The following are no longer being made:
Alpen Apple, Blackberry & Yogurt bars
Alpen Apricot & Yogurt bars
Alpen Apricot, Almond & Hazelnut
Alpen Light Bars Chocolate & Orange
Alpen Blackberry & Apple
Alpen Cappuccino
Alpen Caribbean Crunch/Tropical
Alpen Groove bars
Alpen High Fruit
Alpen Luxury Granolas
Alpen Luxury Nut Crunch
Alpen Luxury Oat Flakes & Clusters
Alpen Nutty Crunch
Alpen Oat Flakes Pecan & Cherry
Alpen Strawberry
Alpen Light - Citrus Fruit Bars
Oatibix Bites (all flavours)
Oatibix Porridge
Ready brek Banana
Ready brek Butter/Butterscotch
Ready brek Golden Syrup
Ready brek Honey
Ready brek Strawberry
Ready brek Toffee
Seriously Oaty Porridge
Weetabix Disney Pirates
Weetabix Gold
Weetabix Minis Strawberry
Weetabix Minis Caramel & Nut
Weetabix Power Force Rangers
Weetabix Princess Stars
Weetaflakes – Raisin, Cranberry & Apple
Weetos cereal bars
Weetos Honey
If you need help regarding any of other breakfast cereals and bars please complete our enquiry form and we will contact you.
Oatibix Bites - do you still make them?
No, we're really sorry but Oatibix Bites have been discontinued.
When we reviewed the requirement for Oatibix bites products we found that it was not at viable levels to maintain production runs and so we have withdrawn them from sale to concentrate efforts on other mini biscuit products in the Weetabix range.
We also make Oatibix Flakes and full sized Oatibix biscuits. Both are wheat ingredient free. If you have not already tried them we hope that you will do soon and we’d love to hear any feedback that you'd like to share.